Digital Marketing Course (London Campus)

Offline
London

Accommodation options are available for this course

The Digital Marketing Course at Bayswater London Campus is designed to equip students with the practical skills and industry knowledge needed to succeed in today’s fast-changing digital landscape. Accredited by the Digital Marketing Institute, this intensive programme combines expert-led instruction, hands-on learning, and real-world industry insights to help students build confidence in modern digital marketing practices.

The course explores key areas of digital marketing, including content creation, social media, SEO, paid advertising, analytics, and digital strategy, while also introducing learners to the growing role of artificial intelligence in marketing. Through workshops, collaborative projects, guest lectures, and company visits, students gain practical experience and develop skills that can be applied across a wide range of industries and career paths.

Designed for aspiring marketers, recent graduates, business owners, influencers, and career changers, the programme provides a strong foundation in digital marketing and prepares learners for further professional development. Students who complete the course receive the Bayswater Digital Marketing Certificate accredited by the Digital Marketing Institute and gain access to valuable professional learning resources.

Why Study at Bayswater?

Bayswater is a leading provider of experiential education for Generation Z, offering future-focused courses that combine practical learning, global perspectives, and industry-relevant skills.

  • Accredited Digital Marketing qualification
  • Industry-focused learning with practical workshops
  • Guest lectures and company visits
  • Small class sizes and personalised support
  • Study in the heart of London

Course Breakdown

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Paid Search (PPC) and Display Advertising
  • Search Engine Optimisation (SEO)
  • Website Optimisation and eCommerce
  • Google Analytics (GA4)
  • Digital Marketing Strategy

Key Information

  • Minimum age requirement: 18
  • Minimum language level: B1+
  • Class size: average 9 students, maximum 15
  • Accreditation: Digital Marketing Institute (DMI)
  • Format: on-site classes
  • Location: London, United Kingdom

Course Details

  • Start dates: 1 June, 6 July, 3 August, 7 September, 5 October, 2 November
  • Course duration: 4 weeks
  • Weekly intensity: 15 hours a week
  • Schedule: Monday to Friday, 2:10 PM – 5:30 PM

What Will You Learn?

  • Understand key digital marketing channels and strategies
  • Apply AI tools and modern marketing techniques effectively
  • Create and manage digital marketing campaigns
  • Analyse marketing performance using analytics tools
  • Develop practical skills for careers in digital marketing
  • Build confidence using industry-standard digital platforms
English

Language of instruction

B1+

Required level

15

Group

4 weeks

Duration of study

15 hours

Course


School accommodation

Homestay

  • Homestay Single Room
  • Bed Type: Single
  • Occupancy: Single Occupancy
  • Important information: Minimum age is 16. Arrival and departure days: Sunday to Saturday.
$364.00
Week
Single room with a shared bathroom in a carefully selected local homestay. Rooms include a bed, storage space and a desk or access to a designated study area. The bathroom is shared with the host family. Homestays are located approximately 20–60 minutes from the school. Breakfast is included daily. All host families provide Wi-Fi access. Laundry is available once a week. Cleaning services are not included and may be arranged at an additional cost. A private bathroom may be requested for an additional fee of £45 per week (subject to availability). Important: Students under 18 must book at least a Half Board package (breakfast and dinner) for an additional £30 per week, a round-trip airport transfer, and provide a parental consent form. An under-18 supplement of £20 per week applies.

Homestay

  • Homestay Twin Room
  • Bed Type: Two Single
  • Occupancy: Double Occupancy
  • Important information: Twin rooms are only available for two people traveling together. Minimum age is 16. Arrival and departure days: Sunday to Saturday.
$350.00
Week
Twin room with a shared bathroom in a carefully selected local homestay. Rooms include 2 twin beds, storage space and a desk or access to a designated study area. The bathroom is shared with the host family. Homestays are located approximately 20–60 minutes from the school. Breakfast is included daily. All host families provide Wi-Fi access. Laundry is available once a week. Cleaning services are not included and may be arranged at an additional cost. A private bathroom may be requested for an additional fee of £45 per week (subject to availability). Important: Students under 18 must book at least a Half Board package (breakfast and dinner) for an additional £30 per week, a round-trip airport transfer, and provide a parental consent form. An under-18 supplement of £20 per week applies.

Chapter Student Accommodation

  • Chapter Standard Single Studio
  • Bed Type: Double
  • Occupancy: Single Occupancy
  • Important information: Minimum age is 18. Arrival and departure days: Sunday to Saturday.
$620.00
Week
Standard Single Studio at Chapter Student Accommodation (Chapter White City or Chapter Portobello) offers self-catering living in a private, fully equipped space. The studio includes a double bed, study desk, wardrobe, and a private bathroom. Each studio also has a private kitchenette with a ceramic hob, microwave, sink, and fridge. The residence is located around 20–60 minutes from the school.

Paddington Citi View Residence

  • Paddington Citi View Premium Single Studio
  • Bed Type: Double
  • Occupancy: Single Occupancy
  • Important information: Minimum age is 18. Arrival and departure days: Sunday to Saturday.
$801.00
Week
Premium Single Studio at Paddington Citi View Residence offers self-catering living in a private, fully equipped space. The studio includes a double bed, study desk, wardrobe, and a private bathroom. Each studio also has a private kitchenette with a ceramic hob, microwave, sink, and fridge. The residence is located around 20–60 minutes from the school.

Transfer

Heathrow airport transfer

Transfer from/to London Heathrow Airport
$243.00
For the service
Transfer from/to London Heathrow Airport

London City airport transfer

Transfer from/to London City Airport
$182.00
For the service
Transfer from/to London City Airport

Luton airport transfer

Transfer from/to London Luton Airport
$290.00
For the service
Transfer from/to London Luton Airport

Gatwick airport transfer

Transfer from/to London Gatwick Airport
$316.00
For the service
Transfer from/to London Gatwick Airport

Stansted airport transfer

Transfer from/to London Stansted Airport
$303.00
For the service
Transfer from/to London Stansted Airport

St. Pancras International station transfer

Transfer from/to St. Pancras International Station
$142.00
For the service
Transfer from/to St. Pancras International Station

Where will you be?

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