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Luxury Brand Management Course (London Campus)

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London

Accommodation options are available for this course

The Luxury Brand Management Course at Bayswater London Campus is designed to introduce students to the dynamic world of luxury fashion and brand management through a combination of industry-focused theory and practical experience. Set in one of the world’s leading fashion capitals, this intensive programme helps students develop the knowledge, creativity, and strategic thinking needed to succeed in the evolving luxury sector.

The course explores the foundations of luxury brand management, including brand identity, customer psychology, marketing strategy, digital transformation, and sustainable luxury practices. Through expert-led sessions, collaborative projects, guest speakers, and company visits, students gain valuable insights into how successful luxury brands build customer relationships, maintain exclusivity, and adapt to changing market trends.

Designed for aspiring luxury brand professionals, recent graduates, career changers, and students interested in fashion, marketing, and branding, the programme provides practical experience and exposure to the luxury industry. Students will also have opportunities to participate in group projects, presentations, and exclusive fashion and PR-related experiences throughout the course.

Why Study at Bayswater?

Bayswater is a leading provider of experiential education for Generation Z, offering future-focused courses that combine practical learning, global perspectives, and industry-relevant skills.

  • Industry-focused learning with expert-led sessions
  • Guest speakers and company visits
  • Access to fashion and PR industry events
  • Small class sizes and personalised support
  • Study in the heart of London

Course Breakdown

  • Introduction to luxury brand management
  • Evolution of luxury fashion brands
  • Target audiences and customer psychology
  • Brand creation and marketing strategy
  • Customer experience and brand relationships
  • Sustainability and CSR in luxury
  • Digital transformation in luxury
  • Brand equity and rebranding (group project)

Key Information

  • Minimum age requirement: 18
  • Minimum language level: B1+
  • Class size: average 9 students, maximum 15
  • Format: on-site classes
  • Location: London, United Kingdom

Course Details

  • Start dates: 1 June, 3 August, 5 October
  • Course duration: 4 weeks
  • Weekly intensity: 15 hours per week
  • Schedule: Monday to Friday, 2:10 PM – 5:30 PM

What Will You Learn?

  • Understand the fundamentals of luxury brand management
  • Analyse luxury consumer behaviour and target audiences
  • Develop marketing strategies for luxury fashion and lifestyle brands
  • Explore digital transformation and sustainability in the luxury sector
  • Build knowledge of customer relationships and brand experience
  • Gain practical insights through projects, presentations, and industry engagement
English

Language of instruction

B1+

Required level

15

Group

4 weeks

Duration of study

15 hours

Course

Gallery

Luxury Brand Management Course (London Campus)
Luxury Brand Management Course (London Campus)
Luxury Brand Management Course (London Campus)
Luxury Brand Management Course (London Campus)
Luxury Brand Management Course (London Campus)
Luxury Brand Management Course (London Campus)
Luxury Brand Management Course (London Campus)
Luxury Brand Management Course (London Campus)
Luxury Brand Management Course (London Campus)

School accommodation

Homestay

  • Homestay Single Room
  • Bed Type: Single
  • Occupancy: Single Occupancy
  • Important information: Minimum age is 16. Arrival and departure days: Sunday to Saturday.
$364.00
Week
Single room with a shared bathroom in a carefully selected local homestay. Rooms include a bed, storage space and a desk or access to a designated study area. The bathroom is shared with the host family. Homestays are located approximately 20–60 minutes from the school. Breakfast is included daily. All host families provide Wi-Fi access. Laundry is available once a week. Cleaning services are not included and may be arranged at an additional cost. A private bathroom may be requested for an additional fee of £45 per week (subject to availability). Important: Students under 18 must book at least a Half Board package (breakfast and dinner) for an additional £30 per week, a round-trip airport transfer, and provide a parental consent form. An under-18 supplement of £20 per week applies.

Homestay

  • Homestay Twin Room
  • Bed Type: Two Single
  • Occupancy: Double Occupancy
  • Important information: Twin rooms are only available for two people traveling together. Minimum age is 16. Arrival and departure days: Sunday to Saturday.
$350.00
Week
Twin room with a shared bathroom in a carefully selected local homestay. Rooms include 2 twin beds, storage space and a desk or access to a designated study area. The bathroom is shared with the host family. Homestays are located approximately 20–60 minutes from the school. Breakfast is included daily. All host families provide Wi-Fi access. Laundry is available once a week. Cleaning services are not included and may be arranged at an additional cost. A private bathroom may be requested for an additional fee of £45 per week (subject to availability). Important: Students under 18 must book at least a Half Board package (breakfast and dinner) for an additional £30 per week, a round-trip airport transfer, and provide a parental consent form. An under-18 supplement of £20 per week applies.

Chapter Student Accommodation

  • Chapter Standard Single Studio
  • Bed Type: Double
  • Occupancy: Single Occupancy
  • Important information: Minimum age is 18. Arrival and departure days: Sunday to Saturday.
$620.00
Week
Standard Single Studio at Chapter Student Accommodation (Chapter White City or Chapter Portobello) offers self-catering living in a private, fully equipped space. The studio includes a double bed, study desk, wardrobe, and a private bathroom. Each studio also has a private kitchenette with a ceramic hob, microwave, sink, and fridge. The residence is located around 20–60 minutes from the school.

Paddington Citi View Residence

  • Paddington Citi View Premium Single Studio
  • Bed Type: Double
  • Occupancy: Single Occupancy
  • Important information: Minimum age is 18. Arrival and departure days: Sunday to Saturday.
$801.00
Week
Premium Single Studio at Paddington Citi View Residence offers self-catering living in a private, fully equipped space. The studio includes a double bed, study desk, wardrobe, and a private bathroom. Each studio also has a private kitchenette with a ceramic hob, microwave, sink, and fridge. The residence is located around 20–60 minutes from the school.

Transfer

Heathrow airport transfer

Transfer from/to London Heathrow Airport
$243.00
For the service
Transfer from/to London Heathrow Airport

London City airport transfer

Transfer from/to London City Airport
$182.00
For the service
Transfer from/to London City Airport

Luton airport transfer

Transfer from/to London Luton Airport
$290.00
For the service
Transfer from/to London Luton Airport

Gatwick airport transfer

Transfer from/to London Gatwick Airport
$316.00
For the service
Transfer from/to London Gatwick Airport

Stansted airport transfer

Transfer from/to London Stansted Airport
$303.00
For the service
Transfer from/to London Stansted Airport

St. Pancras International station transfer

Transfer from/to St. Pancras International Station
$142.00
For the service
Transfer from/to St. Pancras International Station

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