Customer Experience Management Course (London Campus)

The Customer Experience Management (CX) Course at Bayswater London Campus is designed to equip students with the practical skills needed to create outstanding customer journeys and build long-term brand loyalty. This intensive micro-credential focuses on customer psychology, digital innovation, data-driven insights, and emerging AI technologies, preparing learners for one of the fastest-growing areas in modern business.

The course explores how organisations design, measure, and improve customer experiences across every touchpoint. Through expert-led sessions, hands-on workshops, group projects, and real-world case studies, students learn how to combine strategy, technology, and creativity to deliver service excellence and customer-centric solutions. Industry guest speakers and company visits provide additional insight into how leading brands manage customer experience in practice.

Designed for future professionals, entrepreneurs, early-career specialists, and career changers, the programme builds strong foundations in customer experience strategy and innovation. Students also develop practical skills in customer journey design, data analysis, complaint management, and building customer-focused organisational cultures.

Why Study at Bayswater?

Bayswater is a leading provider of experiential education for Generation Z, offering future-focused courses that combine practical learning, global perspectives, and industry-relevant skills.

• Expert-led, real-world focused teaching
• Hands-on workshops and group projects
• Company visits and industry guest speakers
• Focus on future skills including AI and digital innovation
• Study in the heart of London

Course Breakdown

• Introduction to CX management
• Customer psychology and journey design
• Data-driven insights and market research
• Service excellence and experience delivery
• CX performance measurement
• Technology, automation, and AI in CX
• Complaint and crisis management
• Customer-centric culture and innovation

Key Information

• Minimum age requirement: 18
• Minimum language level: B1+
• Class size: average 9 students, maximum 15
• Format: on-site classes
• Location: London, United Kingdom

Course Details

• Start dates: 6 July, 7 September, 2 November
• Course duration: 4 weeks
• Weekly intensity: 15 hours a week
• Schedule: Monday to Friday, 2:10 PM – 5:30 PM

What Will You Learn?

• Design and manage effective customer journeys
• Understand customer psychology and behaviour
• Use data and insights to improve customer experience
• Apply AI and technology in CX strategy
• Handle customer complaints and service challenges
• Build and measure customer-centric business strategies