Being an instructor is more than just delivering content
Optimize Your Course Performance Through Your Dashboard
Your Instructor Dashboard is a comprehensive tool for managing your current courses on....
Connect with Your Learners
Being an instructor goes beyond simply publishing a course. It's crucial to build a connection...
Craft an engaging preview for your course
At Course.tours, every course must meet our quality standards to ensure learners have a seamless experience.
Maximize Your Revenue with Coupons and Referrals
Whether you're a seasoned instructor or just starting, promoting your course can help boost sales and....
Optimize Your Course Performance Through Your Dashboard
Your Instructor Dashboard is a comprehensive tool for managing your current courses on Course.tours. It provides insights into your ongoing journey and helps chart the course for your next steps. We continuously enhance the dashboard to equip you with the data and context needed to explore new opportunities and optimize your courses.
Courses Overview
The Courses page is your starting point for a snapshot of your portfolio. Here, you can view all your courses along with key metrics like enrollments, ratings, and monthly earnings. Whether you’re managing one course or many, this page helps you search and filter by course name, publication date, or other criteria. Hover over a course title for quick access to editing and management features.
Performance Dashboard
Dive deeper into the data with the Performance Dashboard, designed to provide comprehensive insights.
Overview
See your revenue, enrollments, and average course ratings at a glance. Break down this data by individual courses or analyze trends to better understand shifts in learner engagement or feedback.
Learner Insights
Discover key details about your audience, such as their locations, spoken languages, and other interests. Use this data to tailor your course content and identify opportunities for new topics.
Reviews
Access all your course reviews in one place. Engage with learners by responding to feedback, whether it’s to address concerns or to thank them for positive comments. Filter reviews, including unanswered ones, to prioritize your responses.
Engagement Metrics
Explore how learners interact with your content:
1. Course Engagement:Analyze metrics like total time spent, mobile versus desktop usage, most-bookmarked lectures, and where learners drop off. These insights can guide improvements to your content and delivery.
2. Practice Features:View performance on coding exercises or practice tests to understand learner challenges and adjust the difficulty level as needed.
3. Traffic and Conversion DataMeasure how many potential learners visit your course landing pages and how many enroll. Use these insights to assess the effectiveness of your marketing strategies.
Insights Page
The Insights Page is your gateway to identifying new teaching opportunities:
Content Trends:
Uncover high-demand topics with insights tailored to learner preferences. Use these trends to align your courses with what learners are actively seeking.
Topic-Specific Insights:
Research specific topics for potential courses, seeing data like search volume, learner demand, and revenue forecasts. Narrow your focus by language or related topics to refine your ideas further.
Additional Tools and Reports
Communication Tools:Manage learner inquiries and feedback efficiently through the Communications Dashboard.
Revenue Tracking:View your lifetime earnings and evaluate the impact of promotional campaigns.
Payout ReportMonitor payment details to ensure transparency and accuracy.
Your Path to Success
The Instructor Dashboard on Course.tours is designed to help you grow as an instructor by offering actionable insights and advanced tools. Use it to explore new teaching opportunities, engage with your learners, and continuously improve your courses. Unlock your full potential today!
Connect with Your Learners
Being an instructor goes beyond simply publishing a course. It's crucial to build a connection with your learners in an online environment. Successful instructors don't just create content; they interact with their learners, creating a loyal community. We encourage you to foster relationships with your learners, gather feedback, respond to their questions or reviews, and engage in ways that will help you improve your course.
Ways to Connect with Your Learners
There are many ways to communicate directly with your learners on Course.tours. You can send announcements, promotional emails, direct messages, and engage with learners in your course's Q&A forum.
Many instructors find it easier to manage communications through our mobile app. After downloading it, simply tap your avatar to access the instructor experience.
Educational Announcements
Educational announcements are a great way to activate and re-engage your learners, drawing them back to your course. Use them to share updates about your course or offer free resources related to your course topic that enhance the material. Announcements are delivered via email and will appear in your learners’ Course.tours account message center.
You can send up to 4 announcements per month, but only share free resources directly related to your course material. Avoid directing learners to any promotional content. Here's how to write effective educational announcements:
Include a call-to-action or a contest to motivate learners to complete certain sections of the course.
Share industry news or insights to keep your learners engaged with the topic.
Inform learners when new content has been added or updated in your course.
Promotions
Promotional announcements are a way to market your new courses to existing learners or offer special coupon codes for your current courses, encouraging them to share with others.You can send promotional emails up to twice a month for each course. These should include links to your Course.tours courses.
Here's how to craft effective promotional announcements:
Consider sending a series of emails to build anticipation, such as a 2-email sequence for the launch of a new course.
Offer discounts, but make sure to clearly state the promotional deadline.
Use holidays or special events to run seasonal sales.
Use holidays or special events to run seasonal sales.
Share real feedback from learners (with their permission) about the courses you’re promoting.
Direct Messages
Direct messages allow you to privately communicate with your learners or other instructors. Learners receive an in-product message, and depending on their settings, they may also receive an email notification.
Q&A
Your learners can ask questions, read your responses, and even interact with each other in the course's Q&A forum. You can also highlight or pin frequently asked questions to guide learners.
Best Practices for Subject Lines
A compelling subject line is key to capturing your students' attention and prompting them to open and engage with your messages. Here are some best practices for writing impactful subject lines:
Keep it short and to the point.
Avoid using all capital letters in your subject lines.
Refrain from overusing exclamation marks or certain trigger words like "free," "sale," or "% off."
Make the subject line relevant to the time of year, a holiday, or a personal achievement to give your learners a reason to open the message.
Frame subject lines as questions to spark curiosity.
Don’t use the same subject lines repeatedly—this can lead to disinterest.
Test different subject lines to see what works best.
Craft an engaging preview for your course
A course preview is like a trailer for your course—brief yet powerful. It’s a video under two minutes long, placed on your Course.tours landing page, to showcase what your course offers and how you teach. We’ve tested and analyzed hundreds of course previews to develop a second-by-second breakdown to help you craft an attention-grabbing preview. Watch the video and see how we break it down.
First 3 seconds
Course Image Placeholder Start with a slide displaying your course image or branding. This gives viewers time to adjust the video player and volume.
Second Next 20 seconds
Welcome and Instructor Introduction Introduce yourself with a brief sentence about the course and why you are a credible instructor.
Tip: Insert clips where you speak directly to the camera. If needed, you can use your phone's camera for a personal touch.
Third Next 20 seconds
Benefits - Clearly explain the benefits of your course and what learners will be able to achieve by the end.
Give concrete examples of skills learners will gain rather than vague promises.
Good example : "By the end of this course, you'll know how to build a scalable AWS website."
Bad example : "By the end of this course, you’ll master AWS Cloud Services."
Fourth Next 20 seconds
Major Learning Objectives Outline the main topics of your course, Don’t go into detail yet - just list them to give learners an overview of what’s to come.
Fifth Next 15 seconds
Ideal Learner Description Describe who this course is for by creating a clear student persona:
Roles: What roles does your ideal student play in their work or personal life?
Hopes & Fears: What goals are they trying to achieve? What challenges or worries do they have?
Challenges: What barriers do they face in reaching their goals?
Example: "I created this course for engineers who want to understand the essentials of project management, without committing to full certification."
Last 10 seconds
Thank You & Call to Action Encourage viewers to enroll or sample your free previews if they want to learn more.
Our Key Tip:
Keep it under 2 minutes—90 seconds is ideal. This makes your preview concise yet impactful.
Bonus Tip: Upload your course preview to YouTube and LinkedIn to drive more traffic to your Course.tours landing page. Create your course preview now and get started!
Maximize Your Revenue with Coupons and Referrals
Whether you're a seasoned instructor or just starting, promoting your course can help boost sales and reach new learners. Learn how tools like coupons and referral links on Course.tours can elevate your income and expand your audience.
Why Promoting Matters
1. You’re the best advocate for your course:No one understands your course better than you. You know your audience, the skills they’ll gain, and the value your course provides.
2. Bring in engaged learners:Students who enroll through instructor referrals are typically more engaged. They tend to watch more content in their first week, enhancing their learning journey.
3. Earn more:By using Course.tours promotional tools, you can drive higher revenue shares for every learner you bring in.
Types of Promotions
Here’s how you can leverage Course.tours tools to attract learners:
1. Referral Links:Share your course with unlimited learners without affecting its price. Referral links are perfect for a permanent presence on your website, blog, or professional profile.
2. Discount Coupons:Offer time-limited discounts to create urgency or promote your course consistently over a longer period. Steep discounts work best for flash sales, while moderate discounts are ideal for blog posts or YouTube videos.
3. Free Coupons:Provide free access to a select group of learners. These are great for rewarding loyal students, offering early access to new courses, or building initial traction in a competitive topic.
Integrating Promotions into Your Marketing
Effective marketing is about showing learners how your course solves their problems and making it easy for them to enroll.
When promoting your course:
Clearly explain who the course is for and how it benefits them.
Include your referral or coupon link prominently.
Highlight any promotional details, such as price, eligibility, and expiration dates.
Ready to take the next step? Start promoting your course on Course.tours today and watch your audience grow!
