Digital Marketing – Beginner
The school provides visa support
Accommodation options are available for this course
The Digital Marketing (Beginner) course provides a comprehensive introduction to the key digital marketing channels used in today’s business environment. This programme is ideal for learners who are new to digital marketing and want to gain foundational knowledge and practical skills to start a career or launch a simple e-commerce project.
Students will explore the fundamentals of digital marketing, including social media marketing, SEO, search engine marketing (SEM), Google Ads, email marketing, and the basics of e-commerce. Practical exercises, campaign planning, and real-world scenarios help students gain hands-on experience.
Why choose this course?
- Gain a solid foundation in modern digital marketing
- Learn how to attract, engage, and convert customers online
- Understand how different marketing channels work together
- Develop practical skills using industry-standard tools
- Explore basics of e-commerce projects and online business
Course Overview:
- Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising basics
- Search Engine Optimisation (SEO) fundamentals
- Introduction to Google Ads and campaign setup
- Email marketing fundamentals and customer retention strategies
- Social media marketing: content creation, engagement, and growth
- Basics of e-commerce: domains, hosting, website types, and Shopify
Software & Tools:
- Facebook Business Manager
- Google Ads
- Shopify
Who is this course for?
- Participants aged 18 years and above
- Beginners interested in digital marketing careers
- Individuals planning to start or grow an online business
Entry Requirements:
- No prior academic requirements
Upon completion:
- Practical digital marketing skills
- Understanding of basic online campaign planning and execution
- Professional Certificate
School accommodation
Yugo Dubailand
- Twin Ensuite Room
- Bed Type: Double
- Occupancy: Double Occupancy
- Important information: Booking must be made strictly 3 weeks in advance, availability is limited, check-in is only possible on Saturdays and Sundays
Yugo Dubailand
- Single Standard Ensuite Room
- Bed Type: Single
- Occupancy: Single Occupancy
- Important information: Booking must be made strictly 3 weeks in advance, availability is limited, check-in is only possible on Saturdays and Sundays
Yugo Dubailand
- Single Large Ensuite Room
- Bed Type: Queen
- Occupancy: Single Occupancy
- Important information: Booking must be made strictly 3 weeks in advance, availability is limited, check-in is only possible on Saturdays and Sundays
Yugo Dubailand
- Studio Ensuite
- Bed Type: Queen
- Occupancy: Single Occupancy
- Important information: Booking must be made strictly 3 weeks in advance, availability is limited, check-in is only possible on Saturdays and Sundays
Transfer
Airport transfer from DXB to accommodation
Two-way airport transfer
Entertainment
Sports Club
Dance Club
Music Club
Film Club
Art Club
Animation Club
Basketball Club
Book Club
Graphic Design Club
Games Club
Where will you be?
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