Digital Marketing Fundamentals with AI
The school provides visa support
Accommodation options are available for this course
Digital Marketing Fundamentals with AI provides a comprehensive introduction to the key digital marketing channels used in today’s business environment, enhanced with practical applications of artificial intelligence. This course is ideal for beginners who want to build strong foundational marketing skills while learning how AI tools are transforming digital marketing workflows.
Students will explore the core principles of digital marketing, including social media marketing, SEO, search engine marketing (SEM), Google Ads, email marketing, and the basics of e-commerce. Alongside traditional techniques, learners will be introduced to AI-powered tools for content creation, campaign optimisation, audience targeting, and performance analysis. Practical exercises, campaign planning, and real-world scenarios help students gain hands-on experience.
Why choose this course?
- Build a solid foundation in modern digital marketing
- Learn how AI can improve efficiency, creativity, and decision-making
- Understand how different digital marketing channels work together
- Develop practical, job-ready skills using industry-standard and AI-powered tools
- Explore the fundamentals of e-commerce and online business
Course Overview
- Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising basics
- Search Engine Optimisation (SEO) fundamentals and AI-assisted optimisation
- Introduction to Google Ads and campaign setup with AI insights
- Email marketing fundamentals, automation, and customer retention strategies
- Social media marketing: content creation, engagement, growth, and AI tools
- Basics of e-commerce: domains, hosting, website types, and Shopify
- Introduction to AI in digital marketing: content generation, analytics, and optimisation
Software & Tools
- Facebook Business Manager
- Google Ads
- Shopify
- AI-powered marketing and content tools
Who is this course for?
- Participants aged 18 years and above
- Beginners interested in digital marketing careers
- Individuals planning to start or grow an online business
Course Structure
- Course dates: 13 June – 4 July and 27 June – 18 July
- Schedule: 10:00 AM – 5:00 PM
- Study format: on campus
Entry Requirements
- No prior academic requirements
Upon completion
- Practical digital marketing skills enhanced with AI applications
- Understanding of AI-assisted campaign planning and execution
- Professional Certificate
School accommodation
KSK Homes Student Residence and Hotel
- KSK Homes Twin Room
- Bed Type: Two Single
- Occupancy: Double Occupancy
- Important information: The minimum booking period is 1 month. Booking must be made strictly 3 weeks in advance as the number of spots is limited.
KSK Homes Student Residence and Hotel
- KSK Homes Single Room
- Bed Type: Single
- Occupancy: Single Occupancy
- Important information: The minimum booking period is 1 month. Booking must be made strictly 3 weeks in advance as the number of spots is limited.
Yugo Dubailand
- Yugo Twin Room
- Bed Type: Two Single
- Occupancy: Double Occupancy
- Important information: The minimum booking period is 4 months. Booking must be made strictly 3 weeks in advance as the number of spots is limited.
Yugo Dubailand
- Yugo Single Room
- Bed Type: Double
- Occupancy: Single Occupancy
- Important information: The minimum booking period is 4 months. Booking must be made strictly 3 weeks in advance as the number of spots is limited.
Transfer
One-way airport transfer
Two-way airport transfer
Entertainment
Desert Safari Dubai
La Perle by Dragone
LEGOLAND Dubai
Aquaventure World Dubai
Ferrari World Abu Dhabi
Motiongate Dubai
Warner Bros. World Abu Dhabi
Where will you be?
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