Digital Marketing Fundamentals with AI
Offline
Dubai
The school provides visa support
Accommodation options are available for this course
Digital Marketing Fundamentals with AI provides a comprehensive introduction to the key digital marketing channels used in today’s business environment, enhanced with practical applications of artificial intelligence. This course is ideal for beginners who want to build strong foundational marketing skills while learning how AI tools are transforming digital marketing workflows.
Students will explore the core principles of digital marketing, including social media marketing, SEO, search engine marketing (SEM), Google Ads, email marketing, and the basics of e-commerce. Alongside traditional techniques, learners will be introduced to AI-powered tools for content creation, campaign optimisation, audience targeting, and performance analysis. Practical exercises, campaign planning, and real-world scenarios help students gain hands-on experience.
Why choose this course?
- Build a solid foundation in modern digital marketing
- Learn how AI can improve efficiency, creativity, and decision-making
- Understand how different digital marketing channels work together
- Develop practical, job-ready skills using industry-standard and AI-powered tools
- Explore the fundamentals of e-commerce and online business
Course Overview
- Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising basics
- Search Engine Optimisation (SEO) fundamentals and AI-assisted optimisation
- Introduction to Google Ads and campaign setup with AI insights
- Email marketing fundamentals, automation, and customer retention strategies
- Social media marketing: content creation, engagement, growth, and AI tools
- Basics of e-commerce: domains, hosting, website types, and Shopify
- Introduction to AI in digital marketing: content generation, analytics, and optimisation
Software & Tools
- Facebook Business Manager
- Google Ads
- Shopify
- AI-powered marketing and content tools
Who is this course for?
- Participants aged 18 years and above
- Beginners interested in digital marketing careers
- Individuals planning to start or grow an online business
Course Structure
- Course dates: 28 February – 21 March and 28 March – 18 April
- Study format: Full-day programme
- Schedule: 10:00 AM – 5:00 PM
- Available both on campus and online
Entry Requirements
- No prior academic requirements
Upon completion
- Practical digital marketing skills enhanced with AI applications
- Understanding of AI-assisted campaign planning and execution
- Professional Certificate
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School accommodation
Yugo Dubailand
- Twin Ensuite Room
- Bed Type: Double
- Occupancy: Double Occupancy
- Important information: Booking must be made strictly 3 weeks in advance, availability is limited, check-in is only possible on Saturdays and Sundays
$275.00
Week
Each room is fully furnished and designed to make a shared living as easy as possible. Your furniture includes comfy single beds, wide desks, study chairs, wardrobes, plenty of smart storage space, a lockable drawer for both students and a modern en-suite bathroom. You'll have access to a shared kitchen/lounge in your apartment and all the social spaces within the building.
Yugo Dubailand
- Single Standard Ensuite Room
- Bed Type: Single
- Occupancy: Single Occupancy
- Important information: Booking must be made strictly 3 weeks in advance, availability is limited, check-in is only possible on Saturdays and Sundays
$250.00
Week
Our single rooms allow you to share a fantastic kitchen/lounge space with your new friends, whilst having the privacy of your own room and bathroom to make your own. Spacious and well lit with comfy single beds, wide desks, study chairs, wardrobes, plenty of smart storage space, a lockable drawer and a modern en-suite bathroom. Remember rent is inclusive of all bills so there are no hidden costs once you move in.
Yugo Dubailand
- Single Large Ensuite Room
- Bed Type: Queen
- Occupancy: Single Occupancy
- Important information: Booking must be made strictly 3 weeks in advance, availability is limited, check-in is only possible on Saturdays and Sundays
$250.00
Week
Our single large rooms give you large space and double bed. Share a fantastic kitchen & lounge space with new friends, whilst having the privacy of your room and bathroom to make your own. Spacious fully furnished, well light room with double bed, wide desks, study chairs, wardrobes, plenty of smart storage space, lockable drawers, bedside lamps, private AC control panels and modern en-suite bathroom.
Yugo Dubailand
- Studio Ensuite
- Bed Type: Queen
- Occupancy: Single Occupancy
- Important information: Booking must be made strictly 3 weeks in advance, availability is limited, check-in is only possible on Saturdays and Sundays
$300.00
Week
Our popular studio rooms have enough space for you to study in, cook and customise to make the room your own. The en-suite room is furnished with queen size bed, 3 door cupboard, large study desk, a stu chair, a lot of smart storage, and you have your own kitchenette which is equipped with a cooking range, fridge, microwave, kettle, water dispenser, sink and breakfast bar. This spacious room is perfect for you and for few friends and you have access to all the social spaces in the residence.
Transfer
Airport transfer from DXB to accommodation
Airport transfer from DXB Airport to accommodation
Free
For the service
Airport transfer from DXB Airport to accommodation
Two-way airport transfer
Two-way airport transfer
Free
For the service
Two-way airport transfer
Entertainment
Sports Club
The university offers a range of extracurricular activities, including sports programs that promote an active lifestyle, teamwork, and a healthy balance between study and leisure.
Free
For the service
The university offers a range of extracurricular activities, including sports programs that promote an active lifestyle, teamwork, and a healthy balance between study and leisure.
Dance Club
The Dance Club offers students a chance to express themselves, stay active, and connect with peers through various dance styles.
Free
For the service
The Dance Club offers students a chance to express themselves, stay active, and connect with peers through various dance styles.
Music Club
The Music Club allows students to explore their musical talents, collaborate with peers, and enjoy creative expression through performances and practice sessions.
Free
For the service
The Music Club allows students to explore their musical talents, collaborate with peers, and enjoy creative expression through performances and practice sessions.
Film Club
The Film Club offers students a platform to explore filmmaking, screen movies, and engage in discussions about cinema and storytelling
Free
For the service
The Film Club offers students a platform to explore filmmaking, screen movies, and engage in discussions about cinema and storytelling
Art Club
The Art Club provides students with a creative space to explore visual arts, develop artistic skills, and showcase their work.
Free
For the service
The Art Club provides students with a creative space to explore visual arts, develop artistic skills, and showcase their work.
Animation Club
The Animation Club allows students to learn animation techniques, create short projects, and collaborate on creative storytelling.
Free
For the service
The Animation Club allows students to learn animation techniques, create short projects, and collaborate on creative storytelling.
Basketball Club
The Basketball Club gives students the opportunity to develop skills, stay active, and enjoy teamwork through regular practice and games.
Free
For the service
The Basketball Club gives students the opportunity to develop skills, stay active, and enjoy teamwork through regular practice and games.
Book Club
The Book Club offers students a space to explore literature, share ideas, and engage in discussions about books and storytelling.
Free
For the service
The Book Club offers students a space to explore literature, share ideas, and engage in discussions about books and storytelling.
Graphic Design Club
The Graphic Design Club allows students to explore visual communication, practice design skills, and collaborate on creative projects.
Free
For the service
The Graphic Design Club allows students to explore visual communication, practice design skills, and collaborate on creative projects.
Games Club
The Games Club provides students with a fun and social environment to play board games, video games, and develop strategic thinking
Free
For the service
The Games Club provides students with a fun and social environment to play board games, video games, and develop strategic thinking
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Offline
Dubai
Accommodation options are available for this course
B1+
English
Groups
Limited Seat - 15
42 hours / course
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