Digital Marketing Fundamentals with AI

Offline
Dubai

The school provides visa support

Accommodation options are available for this course

Digital Marketing Fundamentals with AI provides a comprehensive introduction to the key digital marketing channels used in today’s business environment, enhanced with practical applications of artificial intelligence. This course is ideal for beginners who want to build strong foundational marketing skills while learning how AI tools are transforming digital marketing workflows.

Students will explore the core principles of digital marketing, including social media marketing, SEO, search engine marketing (SEM), Google Ads, email marketing, and the basics of e-commerce. Alongside traditional techniques, learners will be introduced to AI-powered tools for content creation, campaign optimisation, audience targeting, and performance analysis. Practical exercises, campaign planning, and real-world scenarios help students gain hands-on experience.

Why choose this course?

  • Build a solid foundation in modern digital marketing
  • Learn how AI can improve efficiency, creativity, and decision-making
  • Understand how different digital marketing channels work together
  • Develop practical, job-ready skills using industry-standard and AI-powered tools
  • Explore the fundamentals of e-commerce and online business

Course Overview

  • Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising basics
  • Search Engine Optimisation (SEO) fundamentals and AI-assisted optimisation
  • Introduction to Google Ads and campaign setup with AI insights
  • Email marketing fundamentals, automation, and customer retention strategies
  • Social media marketing: content creation, engagement, growth, and AI tools
  • Basics of e-commerce: domains, hosting, website types, and Shopify
  • Introduction to AI in digital marketing: content generation, analytics, and optimisation

Software & Tools

  • Facebook Business Manager
  • Google Ads
  • Shopify
  • AI-powered marketing and content tools

Who is this course for?

  • Participants aged 18 years and above
  • Beginners interested in digital marketing careers
  • Individuals planning to start or grow an online business

Course Structure

  • Course dates: 13 June – 4 July and 27 June – 18 July
  • Schedule: 10:00 AM – 5:00 PM
  • Study format: on campus

Entry Requirements

  • No prior academic requirements

Upon completion

  • Practical digital marketing skills enhanced with AI applications
  • Understanding of AI-assisted campaign planning and execution
  • Professional Certificate
English

Language of instruction

B1+

Required level

15

Group

4 weeks

Duration of study

24 hours

Course


School accommodation

KSK Homes Student Residence and Hotel

  • KSK Homes Twin Room
  • Bed Type: Two Single
  • Occupancy: Double Occupancy
  • Important information: The minimum booking period is 1 month. Booking must be made strictly 3 weeks in advance as the number of spots is limited.
$1089.00
Month
KSK Homes Student Residence and Hotel offers modern twin-share accommodation for two students with an en-suite bathroom, twin beds, study desks, wardrobe, LED TV, fridge, and electronic safe. Residents enjoy access to a rooftop pool, gym, study lounges, gaming room, shared kitchens, regular housekeeping, Wi-Fi, utilities included, and shuttle service for a comfortable student lifestyle.

KSK Homes Student Residence and Hotel

  • KSK Homes Single Room
  • Bed Type: Single
  • Occupancy: Single Occupancy
  • Important information: The minimum booking period is 1 month. Booking must be made strictly 3 weeks in advance as the number of spots is limited.
$1634.00
Month
KSK Homes Student Residence and Hotel offers modern single-occupancy student accommodation with an en-suite bathroom, single bed, desk, wardrobe, LED TV, fridge, and electronic safe. Residents have access to a rooftop pool, gym, study rooms, a gaming area, communal kitchens, regular housekeeping, Wi-Fi, utilities, and shuttle service for a comfortable student living experience.

Yugo Dubailand

  • Yugo Twin Room
  • Bed Type: Two Single
  • Occupancy: Double Occupancy
  • Important information: The minimum booking period is 4 months. Booking must be made strictly 3 weeks in advance as the number of spots is limited.
$1008.00
Month
Yugo Dubailand offers modern twin-share accommodation for students with an en-suite bathroom, twin beds, study desks, wardrobe, LED TV, fridge, and electronic safe. Residents enjoy access to a rooftop pool, gym, study lounges, gaming room, shared kitchens, regular housekeeping, Wi-Fi, utilities included, and shuttle service for a comfortable student lifestyle.

Yugo Dubailand

  • Yugo Single Room
  • Bed Type: Double
  • Occupancy: Single Occupancy
  • Important information: The minimum booking period is 4 months. Booking must be made strictly 3 weeks in advance as the number of spots is limited.
$1634.00
Month
Yugo Dubailand offers modern single accommodation for students with an en-suite bathroom, a double bed, study desk, wardrobe, LED TV, fridge, and electronic safe. Residents enjoy access to a rooftop pool, gym, study lounges, gaming room, shared kitchens, regular housekeeping, Wi-Fi, utilities included, and shuttle service for a comfortable student lifestyle.

Transfer

One-way airport transfer

Airport transfer from DXB to accommodation
$90.00
For the service
Airport transfer from DXB to accommodation

Two-way airport transfer

Two-way airport transfer from DXB to accommodation
$170.00
For the service
Two-way airport transfer from DXB to accommodation

Entertainment

Desert Safari Dubai

Desert safari with dinner in a Bedouin camp is an unforgettable evening adventure in the heart of the Arabian desert, combining thrilling activities, stunning views, and traditional UAE culture. You w...
$245.00
For the service
Desert safari with dinner in a Bedouin camp is an unforgettable evening adventure in the heart of the Arabian desert, combining thrilling activities, stunning views, and traditional UAE culture. You will be picked up from your hotel approximately between 2:30 PM and 3:00 PM (exact time depends on the hotel’s location). At the end of the program, you will be comfortably dropped back at your hotel by 9:00 PM.

La Perle by Dragone

La Perle is a breathtaking live show featuring world-class acrobatics, aquatic stunts, and stunning visual effects. Performed in a unique theater with a 360° stage and water pool, it creates an unforg...
$90.00
For the service
La Perle is a breathtaking live show featuring world-class acrobatics, aquatic stunts, and stunning visual effects. Performed in a unique theater with a 360° stage and water pool, it creates an unforgettable atmosphere of magic, emotion, and excitement. Perfect for families, couples, and a memorable night in Dubai.

LEGOLAND Dubai

LEGOLAND Dubai is a family-friendly theme park with over 40 rides, shows, and play areas built from millions of LEGO bricks. Kids can drive cars, fly planes, build creations, and explore themed worlds...
$87.00
For the service
LEGOLAND Dubai is a family-friendly theme park with over 40 rides, shows, and play areas built from millions of LEGO bricks. Kids can drive cars, fly planes, build creations, and explore themed worlds. The highlight is Miniland, an air-conditioned area featuring Dubai’s iconic landmarks made of LEGO.

Aquaventure World Dubai

Aquaventure World Dubai is a great destination for an active family getaway, offering water attractions, a beach, kids’ entertainment, and opportunities to explore marine life. The park is open daily ...
$115.00
For the service
Aquaventure World Dubai is a great destination for an active family getaway, offering water attractions, a beach, kids’ entertainment, and opportunities to explore marine life. The park is open daily and features restaurants and all the necessary facilities for a comfortable day out.

Ferrari World Abu Dhabi

Ferrari World Abu Dhabi — an exciting adventure for the whole family! As the world’s first Ferrari-themed park, it offers thrilling high-speed rides and unforgettable experiences for both kids and adu...
$105.00
For the service
Ferrari World Abu Dhabi — an exciting adventure for the whole family! As the world’s first Ferrari-themed park, it offers thrilling high-speed rides and unforgettable experiences for both kids and adults.

Motiongate Dubai

Motiongate Dubai is a Hollywood-themed amusement park at Dubai Parks and Resorts. It features rides and live shows inspired by popular movies like Shrek, Kung Fu Panda, Madagascar, and The Smurfs, cre...
$87.00
For the service
Motiongate Dubai is a Hollywood-themed amusement park at Dubai Parks and Resorts. It features rides and live shows inspired by popular movies like Shrek, Kung Fu Panda, Madagascar, and The Smurfs, created by DreamWorks, Lionsgate, and Columbia Pictures. A perfect destination for family fun.

Warner Bros. World Abu Dhabi

Warner Bros. World Abu Dhabi is one of the world’s largest indoor theme parks. Fully air-conditioned, it features iconic Warner Bros characters such as Batman, Superman, Wonder Woman, Bugs Bunny, and ...
$105.00
For the service
Warner Bros. World Abu Dhabi is one of the world’s largest indoor theme parks. Fully air-conditioned, it features iconic Warner Bros characters such as Batman, Superman, Wonder Woman, Bugs Bunny, and Scooby-Doo. The park offers 29 family-friendly rides, interactive attractions, live shows, and themed dining across six immersive zones.

Where will you be?

Book nearby accommodations

Accommodation

Comfortable lodging nearby

Restaurants

Best restaurants nearby

Parks

Parks for relaxation and walks

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