English for Marketing Course

English for Marketing Course is designed for students and professionals who want to develop specialised English language skills for working in marketing, advertising, and international business environments. Combined with the General English programme, the course focuses on building marketing-related vocabulary, improving professional communication skills, and developing confidence in real-world marketing situations. Students will work with authentic materials and real companies to understand how English is used in modern marketing contexts.

Lessons are interactive and practical, covering key areas such as consumer behaviour, market research, branding, market trends, sales, digital marketing, negotiation with clients and suppliers, persuasive language, and presentation skills. The main focus is on developing relevant vocabulary and the ability to communicate ideas clearly and effectively in professional marketing settings. Through discussions, case studies, and presentations, students build both accuracy and fluency in English for real business use.

Why Choose This Course

• Lessons adapted to the needs of the group
• Strong focus on real-life marketing communication
• Opportunity to practise real business situations
• Use of authentic materials and case studies
• Networking with other business professionals

Key Information

• Start date: Every Monday
• Course length: from 1 to 4 weeks
• Levels: B1+
• Class size: Maximum 16 students
• Location: Cape Town, South Africa

Course Details

• Lessons per week: 30 lessons
• Hours per week: 22 hours 30 minutes
• Lesson length: 45 minutes
• Schedule: 9:00 AM–2:45 PM
  • Morning classes: General English
  • Afternoon classes: English for Marketing

What You Will Achieve

• Use marketing terminology with confidence
• Understand and analyse marketing concepts in English
• Create presentations and reports in English
• Communicate effectively in marketing and business environments
• Develop persuasive and professional communication skills
• Receive an LAL Certificate of attendance